This privacy policy sets out how Sherpa Adventure Gear will store and use information relating to you. Sherpa Adventure Gear and www.sherpaadventuregear.com is a trading name of Bradshaw Taylor USA INC

Bradshaw Taylor Inc acts as the data controller for Sherpa Adventure Gear. Sherpa Adventure Gear is a trademark owned and operated by Bradshaw Taylor USA INC. All data obtained through activities associated with the brand are controlled and managed by Bradshaw Taylor USA INC in accordance with the following privacy policy. This privacy policy sets out how Bradshaw Taylor USA INC, the data controller will store and use information relating to you. Whether you are shopping with us or browsing one of our websites, we want you to know that we are fully committed to protecting your privacy. Once you choose to provide us with any information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy policy.

If you have questions about how we use your data or what we do to protect your privacy, please don’t hesitate to email us at dataprotection@bradshawtaylor.com

or write us at:

Data Protection Officer
Bradshaw Taylor Ltd
16 Mill Street
Oakham
Rutland
LE15 6EA
United Kingdom

If you are unhappy with our response, you can contact the Information Commissioner's Office (ICO).

For all our services & brands, the data controller is Bradshaw Taylor USA INC.

HOW WE USE YOUR INFORMATION

When you shop with us, you’ll need to provide consent for us to process your information so that we can fulfil your order. This consent is our legal basis for processing.

• Name and contact details- to deliver your orders, to send you service information relating to your orders, at your request, to let you know when an item is back in stock, to send you marketing emails (only if you've opted-in), for fraud prevention, and to register for events.
• Payment details- to take payment and give refunds where necessary, and for fraud prevention.

Once you have placed an order with us, we’ll keep hold of the following information:

Your purchase history, browsing history and saved items- to fulfil your orders, provide customer service and handle returns, to find out what you like, and send you relevant marketing emails (only if you've opted-in), and to deliver you adverts elsewhere online.

Your contact history with us- to provide you with customer service and support.

You also have the option of providing the following further information:

• Your gender, date of birth and interests- to find out what you like, and send you relevant marketing emails (only if you've opted-in).
• Your preferred country- so that we can send you products and offers that are available in your country (only if you've opted-in).
• Survey responses- to help us better understand our customers’ needs and preferences.
• Competition entries- to acknowledge receipt of your entry, and notify you of results.

When you use our website, we will also collect the following information:

• Your device IP address- to set your default options such as currency and language, and to protect our website from fraud or malicious software.
• The type of device you are using to access our website- to improve your shopping experience by displaying our website in the best way for your device.
• We will also use most of the above data for our own internal analysis to help us better understand our customer base, and how our customers use our website. We do this to provide you with a better shopping experience.

Sharing Your Information

We will never sell, distribute, or lease your data to any third party. To fulfill orders and provide you and other customers with a highly personal level of service, we do share your data with the following data controllers:

• Our delivery companies - Royal Mail, DPD, DHL and Parcelforce
• Braintree and PayPal - our payment service provider
• Reviews.io - who we use to collect customer service reviews (see below)
• Facebook, Instagram and Google Display Network for targeted anonymised advertising
• Zendesk – Our Customer Service Software for customer communication and support.
• Marketing and advertising agencies who we work with to run our business

We may upon review and taking into consideration your privacy also discloses your personal data to the police or any other regulatory or government authority investigating suspected illegal activities if requested to do so.
Email Marketing

If you choose to opt in to receiving marketing emails from us, we’ll send you a few emails each week keeping you up to date with news of our latest products and offers. To receive emails from us, you only need to provide us with your email address. To help you get the most out of our emails, you have the option of telling us a bit more about yourself. By letting us know details like your age, gender, and interests, we can send you more relevant email content. You are not obliged to do this, and you can update your preferences within your customer account at any time. If you’ve bought from us, we may use this information to send you emails about similar products that may be of interest to you. Some emails that we send will be based on actions that you take on our website/app, for example buying or viewing a specific product. We do this to enhance your shopping experience, and to help you find products which we think may be useful to you. Rest assured, opting out will never prevent you from receiving a service from us.

You can opt-out of receiving marketing emails from us at any time by:

• Clicking the ‘Unsubscribe’ link at the bottom of any of our marketing emails
• Updating your email preferences within your customer account
• Contacting our customer care team If you opt-out of receiving marketing emails, you will still receive important order and delivery information by email.

Reviews

To help provide our customers with a fair and transparent shopping experience, we have partnered with Yotpo. Following a purchase, we will securely transfer your email address to this company who will then use this information only for the purposes of inviting you to leave a review.

Here's how they work:

Within 14 days of placing your order, you will receive an email from us via Yotpo inviting you to leave a review of your shopping experience.

You can access Yotpo's privacy policy HERE

Links to Third-Party Websites

We may occasionally provide links to third-party websites to help you find other relevant information. Please be aware that any such site will not be governed by this privacy policy, and we, therefore, cannot be responsible for the protection and privacy of any information which you provide whilst using it. You should exercise caution and look at the privacy statement applicable to the website in question.

Retaining Your Information

We will keep your personal information for as long as you have a customer account with us. This helps us to provide you with fast, efficient service, from checkout to delivery, each and every time you shop with us.

We encourage you to keep your information up-to-date, and you can do this easily at any time within your customer account, or by contacting us.

Your Rights

When it comes to your personal information, you have the following rights:

• The right to be informed about how we use your information
• The right to access any information we hold about you
• The right to correct any inaccurate information that we hold about you
• The right to request that we delete information that we hold about you
• The right to request that we stop processing your information i.e. using it for any or all of the purposes set out in this privacy policy
• The right to access your information in such a way so that it can easily be transferred from one environment to another in a safe and secure way The right to object to, and opt-out of our email marketing at any time

We will always ensure that our services are made available to you in a way that makes it easy for you to exercise any of these rights, at any time.

Countries Outside of the EU

To fulfil international orders, some data will be passed on to companies within our delivery network that operate outside of the European Economic Area. As with all of our data transfer, this is carried out in a secure way and only the information needed to fulfil your order (e.g. name, contact details, postal address) will be provided.

From time to time, we may update our privacy policy to reflect changes in the way we provide our services to you, or in accordance with changes in data protection law. We encourage you to stay familiar with our privacy policy but rest assured that if any significant changes are made, we will let you know.